British Techno Icon Carl Cox Lifts The Veil On A New Era Of Entertainment With Groundbreaking Virtual Show
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Thanks to rapid advances in technology, one sector is evolving faster than others to take advantage of major advances in artificial intelligence and enter the new era of mixed reality.
From virtual concerts to all-digital worlds, entertainment leaders are realizing the untapped potential of new technologies to deliver never-before-seen experiences to consumers. And this strategy seems to be paying off as we look to a distant future filled with shape-shifting avatars, fantastical environments and experiences that blur the lines between reality and the unreal.
Delving into new virtual media, superstars such as Ariana Grande, Justin Bieber, Post Malone and Travis Scott have turned exciting world tours and music festivals into popular gaming platforms including Roblox and Fortnite.
The impact of digital technology on the music industry is becoming increasingly visible, attracting millions of fans and high-paying artists.
The popularity of this new medium is now attracting other pioneers. Creative British DJ and electronic music producer Carl Cox has teamed up with tech startup Sensorium to perform a virtual set.
Recognized for his enormous influence on international electronic dance music, Cox presents a virtual show called "Intermundium" that showcases the art of behind-the-scenes DJing using the world's most advanced mixed reality and artificial intelligence technologies.
According to Sensorium, the 30-minute virtual event, which begins on October 27, will contribute to the transformational phase of the entertainment industry, a multi-sensory industry that can provide fans and artists with enjoyable experiences that go beyond live traditional music concerts. same.
“The advent of input technologies allows us to experiment with artistic creativity more boldly than before. There is endless space to explore between the real and the imaginary, and Intermundium wonders if it is possible to create a digital version of a work of art. The artists and their art are truly captivating, evoking presence and emotion. We are confident that fans will be surprised when we take on the idea of the Uncanny Valley, and are ready to suspend their disbelief and embrace the digital unknown with Karl,” said Sasha Tityanko, co-founder and creative director of Sensorium.
The rise of virtual reality technology is accompanied by a post-pandemic consumer shift, with music fans embracing the idea of watching premiere music events with just a phone, computer or virtual reality headset. And with Apple's highly anticipated Vision Pro headset releasing in just a few months, interest in VR experiences is growing.
For users looking for real-world applications of mixed reality technology, Sensorium's Intermundium could be an interesting look at what the future might look like.
Sensorium, known for developing the Galaxy Metaverse, a collection of interconnected virtual worlds, each a content hub dedicated to a specific theme including entertainment, meditation and self-awareness, has announced that it will present a virtual Carl Cox show. Get ready at PRISM, where fans will be immersed in new experiences and emotions never seen before. .
Cox's Intermundium sets a new standard in contrast to recent industry experiments in integrating artistic creation into the digital environment. This virtual reality game combines enhanced graphics, advanced motion capture technology and advanced Unreal Engine 5 capabilities.
Cartoon graphics, pixelated avatars, and clunky user interfaces have become barriers to widespread adoption of virtual reality technology.
Sensorium developed a strategy for creating high-fidelity performances led by Carl Cox's highly realistic avatars, and the startup spent months creating the artist's presence on the virtual stage to convey minimal visual detail and movement features.
"Even without a physical presence, fans can form an emotional connection with Carl and enjoy a DJ performance that exceeds the expectations previously associated with virtual shows. Carl is known as a visionary and pioneer who has time and again pushed the boundaries of virtual performance. Music. Intermundium consolidates its creative heritage and expands it into digital immortality,” Titianko added.
The premiere of Intermundium, a celebration of achievements in music and technology, will be streamed free to fans on multiple platforms around the world. Platforms range from Sensorium Galaxy websites and apps, both mobile (Apple Store/Google Play) and desktop, to full VR formats and 2D and VR-360 streaming.
Cross-platform presence is another strategy the tech startup is implementing to open up the technology to the public and music lovers, taking its first steps to host global virtual reality concerts and signing a roster of music superstars including David Guetta, Eric Pritzker and Black. Coffee. name the upcoming event.
