TECNO Unveils Innovations At The World Of TECNOlogy: POVA 5 Series, More
Techno hosts the first edition of “World of Technology” at DLF Avenue, Saket from 11th to 13th August. This technological extravaganza is an exciting showcase of TECNO's best technology and marks the grand launch of the POVA 5 series. TECNO and venture into the AIoT realm with the MEGABOOK T1 laptop. Amidst all the buzz surrounding the new POVA 5 Pro and anticipation of what Techno has in store to delight consumers this year, we had the chance to chat with Arijit Talapatra, respected CEO of Techno India. Stay with us as we delve deeper into Talapatra's ideas, aspirations and revelations, providing unique insight into the world of TECNO innovation and uncovering the secrets behind the highly anticipated POVA5. Pros.
Techno's strategy for thriving in a fast-paced, price-conscious Indian market
We at TECNO are committed to providing the best technology to our customers at affordable prices. We have strengthened our R&D ecosystem to meet the local needs of our customers. From a long-term perspective, our only goal is to better tailor the product to the preferences of India so that we can meet the needs of our users across different price ranges and geographies.
As a brand, we are committed to providing our customers with world-class, top-notch features, offering premium features at innovative prices. This commitment is highlighted in this year's flagship launches. The Phantom X2 Pro with its pop-up portrait camera, the stunning Indian-made Phantom V Fold foldable phone and the pioneering Camon 20 Premier 5G with the first Sensor Shift and RGBW Pro cameras are setting new benchmarks in the industry. We want to redefine our customer experience. Our largest tech show, World of Technology, aims to do the same.
The idea behind World of Technology is to raise awareness of Techno's diverse product portfolio and strengthen customer relationships by providing them with first-hand information on the latest products. This is a completely new and unique experience for our customers when interacting with technology. Going forward, we want to use this yearly platform to announce our next exciting releases. This year, using this platform, we launched the highly anticipated POVA 5 series laptops and the Megabook T1.
Can you give us more information about the upcoming POVA series?
Clear. The POVA series goes beyond the realm of conventional smartphones; It embodies the aspirations of young and self-confident users looking for design and performance. Under the POVA powered by TECNO brand, each device is designed to excel in this field. With the launch of the new POVA 5 series, TECNO has enhanced the experience with impressive designs, adapted to the digital sensibility and connected to today's youth.
Realizing the importance of individuality, TECNO has created a mobile phone with a distinctive arc interface featuring RGB LED backlighting, reflecting each person's unique qualities. The flagship of the series, POVA 5 Pro 5G, is designed for those who put unwavering dedication and enthusiasm into their endeavors, striving to achieve their aspirations. The design inspiration goes beyond mere aesthetics to embody the dynamic and diverse emotions of the digital generation.
Why does Techno dedicate a special series on e-commerce to digital natives?
E-commerce customers represent a digitally savvy generation, adept at following trends and never satisfied with mediocrity. Their knowledge drives the brand to remain agile and thrive at the pace of contemporary fashion, without compromising a luxury value proposition. The POVA series is designed to meet the dynamic needs of the younger generation and social media enthusiasts in this demographic, with an attractive feature set that fits their digital trends while maintaining a very competitive price point.
The upcoming POVA 5 series will debut on Amazon, a platform respected by millions. In today's digital age, where online shopping represents convenience, Tecno's partnership with Amazon highlights its commitment to embracing the digital society. “Amazon Special” is more than just a tag; It keeps its promise: a commitment to flawless delivery and impeccable customer service.
Techno has undermined the market by offering the best technology at the most attractive prices; How did the brand manage to achieve this?
Our product strategy at TECNO has always been focused on providing our customers with best-in-class and industry-leading features, regardless of the price segment this series offers. Through our glocalization strategy, we aim to offer our customers in India a wide range of products covering the 6-100k price segment without compromising on technology and overall user experience.
With the opening of the POVA 5 Pro, Tecno further strengthens its role as torch bearer in the evolution of technology. With every advance they make, they are moving closer to their vision of a future in which technology will be seamlessly integrated into our lives, evoking real emotions and generating transformative experiences. As Techno has made great strides in the evolving technology landscape, POVA 5 Pro is a testament to their unwavering dedication. This next release highlights the brand's continued efforts to innovate without compromise.
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Updated: Aug 21, 2023 4:14 PM IST
