OPPO's Commitment To Sustainability: Enhancing Product Durability And ESG Contribution

(MENAFN-Middle East)

OPPO prioritizes product sustainability, reducing e-waste through eco-design, rigorous testing, technologies such as Battery Health Engine, and participating in green industry initiatives.
Global Technology contributes significantly to achieving environmental, social and governance (ESG) goals, which is consistent with its commitment to sustainability.

At a time when environmental awareness has become imperative, consumers increasingly value the longevity and environmental friendliness of their technology products. OPPO, a global technology innovator, not only recognizes this shift in consumer preferences, but is actively working to improve product quality to ensure long-term sustainability while reducing environmental impact. With its ongoing commitment to sustainability, OPPO is making strides in contributing to achieving environmental, social and governance (ESG) goals.

Sustainability is deeply rooted in OPPO's corporate ethos. In an effort to be a responsible global citizen, the company has published sustainability reports for the past three years, providing users with a transparent view of their sustainable development initiatives. With the brand mission of "Technology for Humanity and Kindness for the World", OPPO is committed to long-term virtuous innovation.

Increasing product quality for sustainability:

At the heart of OPPO's sustainability strategy is a strong commitment to product quality. At OPPO's QE Reliability Laboratory, products undergo rigorous testing that exceeds industry standards to ensure optimal durability. These tests simulate years of use, replicating common damage conditions such as drops in extreme environments including extreme heat, humidity, or low temperatures with in-depth evaluation of water resistance, abrasion resistance, and more.

Furthermore, the company has integrated sustainability into the product design. Since its debut in 2022, OPPO's battery health engine has been integrated into dozens of the brand's smartphones. This technology ensures that the battery retains at least 80% of its capacity after four years of use, which significantly exceeds industry standards and results in a significant reduction in e-waste.

At the forefront of industrial ecology:

OPPO has taken proactive steps to promote the greenness of the industry by joining initiatives such as the Environmental Rating Classification System. As one of the pioneers to join this program launched by major European mobile operators, OPPO was evaluated in five key areas of environmental performance: sustainability, reusability, recyclability and climate efficiency. This commitment to transparency and accountability sets an industry standard and reinforces OPPO's commitment to sustainable practices.

Green Packaging Initiatives:

OPPO recognizes the need to reduce the use of plastic and has made great strides in adopting eco-friendly packaging materials. A prime example is the packaging of the Find N2 Flip, which is made entirely of paper and is biodegradable, in line with OPPO's overall environmental goals.

With consumers increasingly prioritizing environmentally friendly options, OPPO's commitment to a sustainable future sets a shining example. By proactively bridging the gap between technology and environmental responsibility, OPPO not only sets a positive precedent, but also contributes significantly to achieving environmental, social and governance goals.

About OPPO:

OPPO is a leading global smartphone brand. Since launching its first mobile phone - "Smiley Face" - in 2008, OPPO has continuously achieved the perfect combination of aesthetic satisfaction and innovative technology. Today, OPPO offers a wide range of smart devices, led by the Find and Reno series. Apart from the devices, OPPO provides users with the ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO is present in more than 60 countries and regions, and has more than 40,000 employees dedicated to creating a better life for customers. all over the world.

About OPPO MEA:

OPPO began its foray into the Middle East and Africa (MEA) region in 2015. OPPO is currently physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, UAE and Oman. Kuwait, Qatar, Kenya, Nigeria and South Africa.

Based on the insights of local consumers in each country, OPPO has developed breakthroughs in product localization, considering different approaches for each market, including product localization to meet users' basic needs; Local marketing to better connect with young local consumers; And localizing talent to better understand local consumers and provide exemplary customer service.

Over the past year, OPPO has begun developing its product line specifically for the Middle East region. This includes the launch of the flagship OPPO Find phone

OPPO, a forward-thinking global technology company, strives to be a sustainable company that contributes to a better world and implements positive change in all possible ways by activating local community initiatives and humanitarian charitable campaigns.

MENAFN08102023005446012082ID1107207296

Disclaimer:
MENAFN provides the information “as is” without any warranties of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, validity, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.