Local smart electronics companies such as Lava and Qubo are performing well and competing on par with international rivals in terms of brand recognition, market research firm Techarc said on Sunday.
In December, the company conducted a study based on reviews of 25 brands across 35 different product categories on e-commerce platforms Amazon and Flipkart.
“During our analysis, we found that among Lava's global competitors, including brands like Realme and Redmi, the weighted average consumer rating on e-commerce platforms was 4.3. On the other hand, Lava achieved a score of 4.2, which only impacts the industry benchmark.”
According to Techarc, Lava received a higher percentage of high ratings (4 and 5) - 90.2 percent, compared to international brands, which received 75.8 percent of their consumer ratings with a rating of 4 or 5.
The company has selected Qubo, a Hero Group company, for the study in the IoT category.
Its 4.1 rating is higher than the industry average of 4, but the company's global competitors have higher ratings of 4 and 5.
In the wearables category, Indian brands are lagging behind the industry when compared to their global competitors such as Realme, Redmi, OPPO, OnePlus Nord, etc.
“While the industry rating is 4.2, Indian brands Noise and Boult Audio scored 4.1, followed by Boat and PTron with 4.0. Brands such as Mivi, Gizmore and Number achieved a weighted average score of 3.9 in this category,” the report said.
Techarc reported that among local smart electronics brands, Lava leads with a weighted average rating of 4.2 on e-commerce platforms, followed by Qubo with a rating of 4.1.
“There is no strong correlation, but we see that brands like Lava and Qubo, which have invested in integrated product design and development in the country, as far as value chain technology allows, have achieved top positions at the national level,” the report said. Customer reviews.
The company did not include Apple and Samsung wearables in the study as it believes these brands target a different group of users, while Indian brands selling wearables target a larger segment of users.
