Trinity Gaming, Lenovo, Intel, And YouTube Begin Reshaping Indias Creator Economy
Trinity Gaming India has successfully launched its virtual gaming project Gamerz Night Live, which has already attracted nearly 10 million viewers. This initiative, in collaboration with Lenovo, Intel and YouTube, aims to develop the creative community in India. It has provided a platform for more than 100 content creators across the country to showcase their skills.
The main objective of this campaign is to support emerging creators by promoting their content, enhancing their profiles and giving them the opportunity to share the spotlight with top-level content creators. Notable creators and influencers like Mortal, Scout, Regaltos and more attended the event from all over the country.
Over 11 weeks, the campaign aired 14 episodes, complemented by a regular stream of short films, community engagements and 15 YouTube episodes that collectively generated over 6 million views. The Gamerz Night Live account is a hub for announcements of all upcoming episodes, highlights from previous episodes, interesting stories and collaborations, which has received over 10 million views so far.
As the premier platform for global game creators, gaming events and exclusive moments on YouTube, YouTube Gaming brings the gaming community together.
Sharing his thoughts on the success of the project, Abhishek Agarwal, Co-Founder and CEO, Trinity Gaming India, said, “At Trinity Gaming India, our primary focus has always been to provide creators with an enabling environment to grow and build a career. in gaming. With Gamerz Night Live, we provide unparalleled opportunities for content creators across the country, regardless of their current size or subscriber base. The overwhelming success and positive feedback we've received this year are a testament to the promising future that is shaping up and will certainly be a stronger presence in the gaming world for the coming year.
The event includes popular games like Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt and GTA V. The partner creators not only create fun content but also join forces to participate as part of the event. event. Join games like BGMI, Valorant and CSGO.
Through popular gamers and creators like these, Gamerz Night Live aims to reach audiences across the country, making it a diverse and inclusive celebration of gaming. The event is expected to end in December 2023.
Speaking about the project, Anita Kotwani, CEO, South Asia Media, Head of Dentsu and Dentsu Gaming, said: “Gamerz Night Live is the first entertainment gaming experience where gaming content creators of all sizes come together to celebrate games as an integrated form of games. fun. ... Enjoy the fun.
Brands like Lenovo and Intel have made their mark in the gaming industry with brands like Legion, Loq, Gaming IdeaPad, Intel Arc and 13th generation processors that allow consumers to create, record and consume content. "With Gamerz Night Live, Intel and Lenovo have the opportunity to introduce themselves to relevant audiences, targeting the right demographics for brands like Lenovo and Intel."
