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What is the first thing that comes to mind when you think of a cell phone camera? This could be convenience, usability or spontaneity. But few people think about quality. Vivo is redefining mobile photography by making professional camera technology accessible to every smartphone user. The X series is Vivo's first flagship line to overcome these limitations. From delivering the first gimbal-stabilized Vivo smartphone to introducing a high-quality imaging system developed in partnership with renowned optics manufacturer ZEISS, the X-Series stands as a flagship smartphone for photography enthusiasts.
The Vivo X series ushers in a new era of mobile photography for users, pushing the boundaries of what was previously possible through innovations in optics, artificial intelligence and image processing technology. Combining professional optics and imaging technology with the ease of use of a smartphone, Vivo has created the perfect tool for self-expression. Even at night, users can unleash their creativity with an innovative AI noise reduction algorithm optimized for different scenes and lighting. With its flagship devices, Vivo offers more than traditional smartphone cameras, bridging the skill gap between professionals and hobbyists with intuitive yet high-quality features.
Professional optics for smartphone photography
Vivo strives to provide consumers with the best mobile imaging experience, relying on collaborative and independent innovation. vivo and ZEISS reached an important milestone in their long-term strategic partnership and as part of the collaboration agreement, vivo and ZEISS created the Vivo ZEISS Imaging Lab. This partnership as well as mobile photography in general.
The first imaging system jointly developed with vivo and ZEISS debuted with the vivo X60 series and has been enhanced with each new product generation. Building on each other's strengths in research and development, vivo and ZEISS have introduced intelligently designed lenses inspired by classic ZEISS camera lenses, advanced color rendering technology and portrait styles for smartphones.
While users can look forward to new camera configurations, the groundbreaking innovations brought about by the Vivo and ZEISS partnership cannot be overlooked. Indeed, the X-series ushered in an era marked by unprecedented advances in mobile imaging. From 2021, all X-series camera lenses are certified as compatible with ZEISS T*-coating, which reduces ghosting and flare in a wide range of lighting conditions. In addition to the collaboration with ZEISS, Vivo is constantly optimizing the lens materials used and looking for new ways to increase light transmission. For example, for the X70 series, the company introduced a new high-transmission glass lens that helps reduce chromatic aberration in photos.
Pushing the limits of physics with AI algorithms
Night shots can be challenging and especially scary for smartphone users. Your device doesn't have much light to work with and you'll hear annoying camera noises. However, the power of artificial intelligence shines brightest at night. vivo's AI algorithm has revolutionized the way we do night photography, making crystal clear night shots available to everyone. It captures images that users cannot see with the naked eye while maintaining natural, authentic colors.
vivo has revolutionized mobile night photography with its flagship Night Shot feature that lets you capture incredibly bright and vivid shots even in low light. Among the notable options we find extreme real-time night vision. This camera mode uses Vivo's updated AI noise reduction algorithm, which optimizes night scenes with professional, photographer-grade tonal adjustments, making the overall image nicer and clearer. This mode increases browsing speed and improves user experience at night. Another cool feature is Pure Night Vision, which is supported across the entire X80 series. Powered by Vivo's Deglare AI algorithm and RAW HDR algorithm, this phone's hardware features reduce street light and glare to improve the clarity of night scenes.
The successful combination of hardware and software solutions leads to the creation of ZEISS style portraits. This feature has four different portrait bokeh effects, giving the user a wide range of portrait modes. Known for its portrait capabilities, Vivo has developed an AI-based solution to enhance the creativity of camera users even in low-light conditions that make portrait photography difficult due to image noise. To solve this problem, Vivo has developed the Super Night Portrait algorithm, which allows you to take clear portraits with bokeh that blends perfectly with the background even in low light. With this unique photo mode feature, vivo has proven to be the leading innovator in night and low light photography.
Artificial intelligence algorithms can also improve image color. While smartphone photography is known for exaggerating the brightness and intensity of colors, Vivo has instead chosen to shoot as realistically as possible, creating the industry's most natural color profiles with an algorithm that captures the classic color style of professional photographers' ZEISS cameras. . . . Powered by AI Perception technology, ZEISS Natural Color Mode adjusts tonal brightness, enhances detail changes in dark areas, and improves color accuracy and scene coverage, making photos more natural and natural.
Break new ground with a fully customizable imaging chip
Imaging chips have revolutionized the photo industry and are the basis for the development of innovative smartphone camera functions. First introduced with the X70 series, vivo's customizable ISP helps you enhance your professional images and improve your device's performance, from optimizing power consumption to optimizing photography in the toughest conditions.
For example, Vivo's customizable ISP supports the processing required to reproduce stunning night images and helps improve video quality when shooting at night. When taking photos, your phone's camera and screen use two capacitive power components. Running out of battery while capturing unforgettable moments on your smartphone is incredibly frustrating. To avoid this, Vivo's customizable ISP lets you balance performance and power consumption so you never miss that perfect shot.
Innovation never stops at Vivo. With more than 300 R&D personnel and imaging laboratory experts, Vivo's approach to chip-level imaging technology innovation revolves around four strategic areas: imaging systems, operating systems, industrial design and performance. Vivo focuses on meeting consumer needs through chip design and developing original innovative image processing algorithms without chip manufacturing.
Over the years, Vivo has been tweaking every series of smartphones to redefine the quality of mobile photography. While the X series already has some impressive professional imaging capabilities, we can expect more capable photo capabilities to arrive in future iterations. Starting today, users can enjoy professional imaging smartphones that provide superior mobile imaging capabilities with just one click.
